New but recognizable

Ritzau thrives constantly in the media circles and it's evident to show that you are still changing and following new times, but it's also important to be recognized when you are known for impartially journalism and credibility in the public.

How can you visualize that a company is constantly moving on but they still have the same good old values. In this case we were asked to do a redesign of the well known logo.

Logo design